Another Point of View (6): ‘Bermain’ Diferensiasi di Konten

Diferensiasi Di awal dekade 2000’an, Jack Trout membuka bukunya yang berjudul “Differentiate or Die“, dengan pernyataan: “Differentiating products today is more challenging than at any other time in history. When our earliest ancestors wondered, “What’s for dinner?” the answer was clear: It was whatever the neighbourhood could run down, kill and bring back to the … Read more