Word of Mouth Marketing, Menurut WOMMA dan Saya

Note: Tulisan kali ini akan banyak bercampur dengan bahasa inggris :) Contents Definisi Word of Mouth Marketing (WOMM) Organic dan Amplified Word of Mouth Jenis-jenis Word of Mouth Marketing Word of Mouth Marketing (WOMM) menurut Saya Word of Mouth Marketing in Practice Penutup Sadarkah, bahwa banyak kembangan strategi dan taktik dalam digital marketing yang saat … Read more

Another Point of View (6): ‘Bermain’ Diferensiasi di Konten

Diferensiasi Di awal dekade 2000’an, Jack Trout membuka bukunya yang berjudul “Differentiate or Die“, dengan pernyataan: “Differentiating products today is more challenging than at any other time in history. When our earliest ancestors wondered, “What’s for dinner?” the answer was clear: It was whatever the neighbourhood could run down, kill and bring back to the … Read more